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For Founders
Being a Founder is tough, from finding product market fit to building up a killer team. We’ve rounded up the most frequently asked topics and written our take on them here.

What Does a VC Look for in a Product?
In our desire to get near entrepreneurs, last Thursday we hosted the latest edition of Product Tank Madrid in our offices. The topic: Product and Venture Capital.
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A 5 Minute Cohort Analysis in 3 Steps (Part 2)
Run a full stack cohort analysis from scratch in just 5 mins and leave your tech team to focus on the hard stuff.
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A 5 Minute Cohort Analysis in 3 Steps (Part 1)
If you’ve never heard about cohorts before, or if you have, but you are still unsure of what they mean, this post is for you. If you’ve already used cohorts, but want to deepen your knowledge, jump to Part 2: Run a full stack cohort analysis from scratch.
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Leakage in a Marketplace
Leakage is what happens when a buyer and seller agree to circumvent the marketplace and continue transacting outside the platform. The transaction still happens, but the marketplace loses a revenue stream. For example, you’re looking on Airbnb for a place to stay next weekend.
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Retaining Customers in a Marketplace
Everyone talks about retention. To get it right is tough; to do it really well raises you to an elite of truly famous companies — the Snapchats and Tinders of social networks; the GrubHubs and Wallapops of marketplaces.
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